The Future of Coaching
The Future of Golf begins With Coaching
The future of golf starts with the people who teach and coach. The PGA of America is committed to giving its coaches the tools, training and inspiration to help more people discover the game—and keep playing it for a lifetime. As creative director and consultant, I partnered with the PGA.Coach and PGA Jr. League teams to shape the brand and design strategy for PGA.Coach, a training initiative created to help PGA Professionals become better coaches and inspire the next generation of golfers. I also helped shape the look and feel of the PGA Jr. League website, creating a digital experience that feels approachable, energetic and welcoming to young players and their families.