Randy Spear

The World Cup comes to Atlanta

When the world’s biggest sporting event came to Atlanta, Three Taverns Brewing wanted to be part of the celebration. I collaborated with the team to create a special-edition release inspired by the energy, connection and camaraderie that make the World Cup so much more than a game. Starting with their flagship Prince of Pilsen, we created a new identity and design system that brought a global sporting moment into the world of Three Taverns—balancing the character of a classic craft beer with the unmistakable spirit of soccer.