Randy Spear

Ryder Cup Brand design

The Ryder Cup is one of the biggest moments in golf where the game’s greatest players come together and national pride takes the stage. Bringing that energy to Bethpage Black called for a brand experience that felt every bit as big as the event itself. Working with the PGA Creative Group, we developed the conceptual direction and overall brand identity for the Ryder Cup. We also worked closely with our European counterparts to continue a unified visual system and style guide that could work across the entire experience. From large-scale venue graphics to the smallest tournament details, the goal was to create one cohesive Ryder Cup brand that felt distinctive, consistent and unmistakably connected to the event.